Search Engine Optimization

Search engines, such as Google, Yahoo, etc. have been one of the most useful innovations employed by the Internet, allowing people to find the information they need even though there are literally millions of sources online. However, because of that volume, getting your site not only catalogued by the search engine, but also rated high enough so that someone searching for a keyword relevent to your business will see your site on the first page of the search results has become something of a black art.

It used to be that you could just submit your site using the search engine's online form, be sure you used the right keywords in what is called a "meta" HTML tag, and that was it. Now, the services use very sophisticated algorithms to analyze each of your pages, looking for repeated or emphasized keywords, their relationship to the entire content, and sometimes undisclosed criteria for ranking your content in their database. And, just as email spammers constantly adapt to the spam filters in place by more and more users, the search engine authors also refine their algorithms periodically to combat little techniques that web authors use to trick the analysis programs into rating their pages higher than others.

Here at PCV Software we continually monitor the current best practices of web authorship, especially those techniques that result in higher search engine rankings, and incorporate these tricks of the trade in the development and ongoing maintenance of your web site.